Jordan 4 Retro KAWS: What It's Worth and Where to Find One
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The Jordan 4 Retro KAWS is one of those collaborations that never really cools off. Years removed from its original releases, the KAWS x Air Jordan 4 still commands serious resale numbers — and for good reason. It's a clean shoe, a culturally significant collab, and a grail for a lot of collectors who missed the initial drop.
If you're trying to understand what the Jordan 4 KAWS is worth right now, or you're looking to actually buy one in Southern California, here's what you need to know.
A Quick History of the KAWS x Air Jordan 4
KAWS — the artist and designer Brian Donnelly — has collaborated with Jordan Brand twice on the Air Jordan 4 silhouette.
The first release came in 2017 in two colorways: the Grey and the Black. Both dropped exclusively through KAWS's website and a handful of select retailers. They sold out instantly. The grey colorway retailed for around $350. The black retailed slightly higher. Both went straight to double or triple retail on the secondary market within days.
The Cool Grey version — cleaner upper, minimal branding, understated palette — became the more coveted of the two over time. The Black version (darker uppers, black Jumpman) has its own dedicated fanbase and consistently holds strong resale value.
Neither has had a general retro. That scarcity is a big part of why they still sell.
Jordan 4 KAWS Resale Price in 2025
Resale prices fluctuate based on size, condition, and market timing, but here's a general snapshot of where the KAWS 4s sit:
KAWS x Air Jordan 4 Grey (2017)
- Men's sizes (8–12): $500–$750 in good pre-owned condition
- DS (deadstock, unworn): $800–$1,200+ depending on size
- Size 10–11 commands the highest premiums as the most popular range
KAWS x Air Jordan 4 Black (2017)
- Men's sizes (8–12): $450–$700 in good pre-owned condition
- DS: $700–$1,000+
- Black colorway tends to run slightly below the Grey in most size ranges
A few factors that affect price:
- Box condition — Original KAWS box with dust bag and hang tag adds meaningful value
- Sole yellowing — These shoes are several years old. Yellowed soles bring the price down, particularly on the Grey
- Star loss — Worn Jordan 4s with star loss (the perforated air unit detachment) are worth significantly less
- Size — Men's 9.5–11 is peak demand. Smaller and larger sizes have less competition but also fewer buyers
Are They Still Worth Buying?
Depends on why you're buying.
As a collector's piece, yes. The KAWS x AJ4 has the kind of cultural staying power that most collabs don't. KAWS's influence in art and streetwear hasn't faded, and a general retro would only push pre-owned prices higher. Buying a quality pair now at market rate is a reasonable long-term hold.
As a wearable, also yes — but you have to be honest with yourself about what you're buying. A pre-owned pair in 8/10 condition that shows normal wear is still a great shoe. A 9.5/10 VNDS pair should probably stay off your feet unless you just don't care about preservation, and that's a valid choice too.
As a flip, the margins are thin in 2025 unless you're finding pairs below market. The days of doubling your money overnight on KAWS 4s are mostly over.
Where to Buy a Jordan 4 KAWS in Southern California
We carry pre-owned Jordan 4 KAWS pairs at Holy Ground when they come through — and they do come through. Our Upland shop at 310 N Mountain Ave is your best bet if you want to see the actual shoe before buying. We photograph and grade every pair honestly: uppers, sole, box, accessories, all of it.
Check current inventory at shopholyground.com. If you don't see one listed but you're actively hunting, reach out and tell us what size and colorway you're after. We can keep an eye out when pairs come in for trade.
Our Brea location covers the Orange County side if you're coming from the west.
The KAWS 4 is worth tracking down. Just make sure you're buying from someone who'll show you exactly what you're getting.
Holy Ground — Upland and Brea, CA. Authentic sneakers. Honest grades. Buy, sell, and trade.