Why Nike SB Dunks Made the Biggest Comeback of the Decade

Once a niche skate shoe collecting dust on shelves, the Nike SB Dunk is now one of the most sought-after silhouettes in the sneaker world. But how did it go from clearance racks to commanding four-figure resale prices? Here’s why Nike SB Dunks made the biggest comeback of the decade—and why they’re not slowing down any time soon.

1. Collaborations That Hit Different

From Travis Scott and Ben & Jerry’s to Supreme and StrangeLove, SB Dunks have leaned heavily into storytelling. These aren’t just shoes—they’re collectibles.

2. Nostalgia for the Early 2000s

The SB Dunk revival taps directly into Y2K nostalgia. Early collectors remember the Pink Box and Silver Box eras fondly, and new fans want a piece of that history.

3. Limited Releases and Skateshop Exclusives

Nike has kept the hype alive by sticking to selective drops and keeping things close to local skateshops. That exclusivity fuels the frenzy.

4. Wearability Meets Identity

SB Dunks are more than fashion—they’re a culture symbol. Skaters, artists, musicians, and creators all gravitate toward the chunky silhouette and bold design.

5. Social Media & Sneaker Resale Culture

Let’s be real—Instagram and StockX helped put Dunks back on the map. Nothing drives hype like a $120 shoe reselling for $1,200.

Bonus: Celebrity Endorsements Don’t Hurt

From Travis Scott to LeBron James, Dunks are a favorite among celebs. Their influence has helped bring SBs into mainstream rotation again.

Nike SB Dunks went from underdog to undefeated in less than five years. Whether you're hunting grails or just love the skate aesthetic, this silhouette has secured its place in modern sneaker history.

Need help finding a pair? Shop our collection or stop by our store—we stock both classic SBs and the latest drops.